4/21/2004
Net Attracts Health-Seeking Surfers
More than half of the total U.S. adult population seeks health information online, but a scant few are willing to pay for a Web consultation with a physician.
|
2/17/2004
Cross-Media Consumers Emotionally Attached to Sites
Nearly half of consumers surveyed miss a Web site when they can't access it, a study finds.
|
11/14/2003
Personalization Not the Secret to E-Commerce
Basic Web site improvements would serve e-tailers a whole lot more than personalized offers and recommendations, according to a study.
|
10/27/2003
Rich Media Growth Trend Continues
Rich media ads continue to outperform standard ads, while clickthrough rates, though nothing to rave about, remain stable.
|
10/21/2003
Web Sites: Now, Built for Leads
Lead generation is more important than sales for most commercial sites, and marketers are wresting control of those sites from the IT department.
|
6/26/2003
Online Video Ad Market Growing, Still Small
spending is still small and will likely remain so for the next few years,
|
6/18/2003
Shoppers Demand Decent Design
First impressions are very important to online shoppers, as Genex finds that consumers are willing to forego low prices and brand-preference if they have a poor online experience.
|
5/16/2003
Online Sales Soared 48% in 2002
Consumers bought more stuff online last year, a trend that will continue, according to a study by Forrester Research and Shop.org.
|
3/28/2003
Worldwide Net traffic to rise
Internet traffic generated by end users worldwide will nearly double .
|
11/6/2002
Customer reach extended by the Net
small businesses with websites live during the 2001 holiday season reached new customers
|
10/23/2002
Net users positive about ads on favorite sites
A new study has established a link between consumer affinity towards media websites and a positive predisposition towards advertisements displayed on those sites.
|
9/17/2002
Decision makers most influenced by Web ads
DMNews reports that business decision makers are more influenced by online advertising than by any other type of advertising medium.
|
8/6/2002
Live Help Online - A Viable eBusiness Tool
Instant communication and problem resolution is appealing both to Web sites and their users. According to recent study released by Forrester Research, the number of troubled online shoppers who want customer service using an interactive chat has tripled since 1999
|
8/6/2002
Web Opportunities: Customer Relationship Management
CRM is defined by www.webopedia.com
as:
|
8/6/2002
Designing a Better User Experience
What is the first step in designing a website? Creating the graphics? Making the home page? The creation of the images and buttons? No. The first step in designing a website is to understand what your users will want and expect from your website.
|
7/30/2002
Major Sites Missing Out on B2B Ad Dollars
Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2.
|
6/13/2002
Catalogers have highest click-through rates
A new study from DoubleClick indicates that email from catalogers and retailers have higher click-through rates than those from other industries.
|
5/29/2002
Poor Web Design ....The Internet Death Penalty
losing customers because of inadequate Web sites
|
5/29/2002
Custom E-Commerce Solutions or Bust
Companies are losing 60-70% of potential business because a costumer backed our before the transaction was complete.
|
5/29/2002
Tapping the Pro-Active Market
Perceptions of online marketing campaigns
|
4/18/2002
Web Design: Awards or Objectives?
two types of designers, those who design for the acclaim and those that design to meet objectives.
|
4/18/2002
What is XML?
XML is the Extensible Markup Language. It is designed to improve the functionality of the Web by providing more flexible and adaptable information identification.
|
4/18/2002
Recipe for Success
Companies that are succeeding today on the web are the ones who are considering their web presence as a serious means to achieve business goals.
|
4/18/2002
Direct Marketing: Using the Web for Lead Generation
If you are in business and you currently are not using your website to generate sales leads, then the statistics show you are in the minority.
|
4/12/2002
E-mail, Web Boost Sales
e-mail promotions and other online advertising methods found a positive impact on sales
|