Job Seekers Love a Monster

07/19/2004

As the US economy shows signs of a resurgent job market, a Nielsen//NetRatings study notes that career development sites are growing.

Though Monster barely beat out CareerBuilder in terms of unique audience in June, it leads in other important categories. For example, job seekers going to Monster tend to register on the site 89% of the time, in contrast to visitors to CareerBuilder, who sign up about one-half as frequently. Monster users also visit more Web pages on the site, and spend more time there over 18 minutes per person versus about 14 per person on CareerBuilder.

Yahoo! HotJobs trailed Monster by an even larger margin job seekers only registered 43% of the time, viewed about one-third of the number of Web pages and spend roughly one-third as much time perusing the site.

Despite the gains online career development sites have made, there's room for expansion. As noted in "Online Job Resources: Beyond the Big Three", job sites are not the only game in town, facing competition from newspapers and others. To advance or even maintain their piece of the market, Monster, CareerBuilder, HotJobs and others will have to remain aggressive and innovative.

Source of Article: EMarketer

Date of Article: July 19, 2004