Director of Search Engine Optimization John McCarthy shares technology tips of the online advertising world with Inc. magazine in "How to Manage Your Online Advertising." He talks about the right marketing mix, call tracking, drill-down in web analytics and more.

Whether you’re an online publisher or advertiser, the world of digital marketing can seem like a daunting Byzantine system of visitor paths, banner ads, and keyword-optimization jujitsu.

Advertising has come a long way since the days when half-page newspaper ads dominated the industry. Now, every tiny movement of a customer’s search for products or their navigation through a site can be tracked and ties into an ad's efficiency...

Read the full Inc. article on managing your online advertising.

Source: Inc.