Home > Who We Are > MethodologyThe Dynamic System for Multimedia Marketing™ (DSMM) Methodology
The DSMM methodology was developed as a result of our understanding that online marketing is much more agile than traditional marketing. Therefore, decisions must be made on a minute to minute basis to ensure marketing dollars are carefully optimized and competition is properly dealt with.
DSMM is best described as a continuous process by which the objective, strategy and technology are continuously realigned and adjusted to meet the minute by minute challenges of any online marketing campaign.
It ensures consistent, high performance solutions through a smart combination of human skill and technology. Leveraging our years of experience in the internet marketing industry, WebMetro’s process is continuously adjusted (dynamic) to maximize return on investment. This is accomplished through the use of historical and live data, customized software and live participation/intervention of highly qualified online media strategists and specialists. As an extension of our DSMM methodology, our proprietary marketing technology DSMM Advantage™ is a business intelligence and automated decision engine providing strategic insights, recommendations, advanced reporting and critical campaign management features
We have developed, implemented and optimized highly successful internet marketing initiatives for a wide range of companies. Focusing exclusively on internet marketing allows WebMetro to excel at each element of online sales. Having all internet marketing services in-house lets us bring our clients’ campaign full circle from development to conversion and analytics.