Home > Who We Are > DSMM Advantage TechnologyDSMM Advantage™
Originally designed to track action conversions such as leads and sales resulting from advertising in major search engines, WebMetro’s DSMM Advantage™ is a business intelligence and automated decision engine providing strategic insights, recommendations, advanced reporting and critical campaign management features like intraday bid management and A/B testing.
Because the tool has evolved considerably and it has been made an extension of WebMetro’s methodology known as Dynamic System for Multimedia Marketing (DSMM™), it has been appropriately renamed DSMM Advantage. Through DSMM Advantage one can monitor search engine marketing initiatives and other venues like direct sales, phone sales, SEO traffic, email/print campaigns, and the degree of attribution among these channels. Our tool can interface with a business’ order management system, syncing media buys with product inventory, thus allowing for better investment of marketing dollars. One of DSMM Advantage’s unique features, Behavior Optimizer, which is a post click optimization feature, enables users to optimize on-site elements like messaging, bandwidth, and dependent imagery.
Apart from providing cost and time savings through the single sign-on to manage all aspects of campaigns for the major search engines; DSMM Advantage allows one to track, analyze and act on 50+ unique control variables and metrics which are not accessible in the search engines. The tool has also grown into a bid management technology that allows us to optimize the bidding process resulting in higher returns on our clients’ investments.
The DSMM™ Methodology
The DSMM methodology was developed as a result of our understanding that online marketing is much more agile than traditional marketing. Therefore, decisions must be made on a minute to minute basis to ensure marketing dollars are carefully optimized and competition is properly dealt with.
DSMM is best described as a continuous process by which the objective, strategy and technology are continuously re-aligned and adjusted to meet the minute by minute challenges of any online marketing campaign.
The DSMM Advantage™ Design Approach
Unlike most internet marketing software in the market whose development is controlled and designed by programmers, the design and features of DSMM Advantage have been conceived and directed by hands-on SEM managers with hundreds of campaigns under their belt.
The DSMM Advantage™ Technology
DSMM Advantage is a scalable, user-friendly, intuitive and extensible web-based application suite developed on Microsoft .Net and Microsoft SQL Server. DSMM Advantage uses the latest technologies such as AJAX and JQuery to enable a faster and user-friendly interface.
Its proprietary reporting suite and automation engine allow SEM managers to look beyond bids and cost per acquisition (CPA), and instead concentrate on factors that provide greater insight like campaign structure, geo attributes, and attribution. Understanding the importance of our clients’ business, DSMM Advantage offers redundancy at various levels in the infrastructure: DNS servers, routers, bandwidth, tracking and reporting web servers, databases, etc.
The DSMM Advantage™ Highlights/Features
While most of the features listed below have been in use by WebMetro for several years and have provided the company with a strong competitive advantage, there are features that are evolving and are at various stages of completion.
Like WebMetro’s methodology, DSMM Advantage is expected to continue evolving rapidly in the foreseeable future to adapt to the market demands and the new technologies implemented by the search engines and related web properties.
- Advanced Keyword Building and Management
- Advanced Campaign Management
- Advanced Creative Management
- Multimedia Reporting
- Advanced Reporting
- Contextual Advertising Management
- Campaign Alerts & Recommendations
- Advanced Bid Management
- Advanced SEM Analytics
- Conversion Tracking
- Behavior Optimizer
- Centralized Administration